Author and business executive Seth Godin said, “People do not buy goods and services. They buy relations, stories, and magic.” No social media platform embodies this concept better than Instagram, which has effectively cornered the market for people’s desire to see and share the places they go and the products they consume.
With such a powerful tool on hand, restaurants are better positioned than ever to take advantage of social media to market their unique brand and products.
So what best practices can you implement in order to leverage Instagram for your restaurant’s marketing? The key is to tell your story—both through the people you interact with and the products you sell.
Here are five actions you can take right now to get a jump start on Instagram marketing for your restaurant.
Instagram’s popularity proves that images and videos work. This provides a unique opportunity to capture your restaurant’s signatures—the food, the drinks, the atmosphere and style, the character—and transform them into a visual story that inspires customers to follow you and share your story. Your visual content should be:
What does your brand look like? Identify the feeling, atmosphere, and emotion of your restaurant and communicate that through images and video. Customers begin to recognize your brand through images that are:
More and more people are using Instagram to interact with a destination or brand, similar to Yelp. You can take advantage of this trend by actively positioning your brand and designing customer interactions.
Who you are and what you represent is as important as what you sell, so make sure your story includes both.
Getting others to talk about your brand is still one of the most effective ways to build brand awareness. Your customers are your best resource, and if you’re telling a compelling and authentic story, they’re going to want to share it.
As with any marketing tool, it’s important to do your research, be consistent, and always revisit your social media plan to make sure you’re getting the most out of time and resources spent. But if you get started now with these five tips, you’ll be well on your way to mastering the art of Instagram marketing for restaurants.
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